Takeaway 1: C.R.A.P Websites
In the web design world, C.R.A.P. is an acronym regarding good website design.
Contrast is useful in making sure everything is visible, and what needs to stand out does.
Repetition is important because you want to make sure that every part of your website seems like it fits into the other. Using the same colors, fonts, logos, et cetera are all very important.
Alignment needs to be consistent. Either you align left, or right for the body copy, but never a combination. Center aligned works for headers but not for the body.
Proximity means keeping similar things together to make it easier to find what you are looking for.
Takeaway 2: User Interface Design
You can spend a bunch of time making an amazing looking website with all the fancy bells and whistles, but that wont mean anything if the site is difficult to use. People decide incredibly quickly within arriving at a page for the first time whether or not they are going to continue looking or back out and look at a different site. You need to minimize the amount of frustration the users experience so they stick around as long as possible. This usually involves a lot of testing with a lot of people and many iterations of the site.
Takeaway 3: Mood boards
Moodboards are a tool that you can use to both get your ideas across to a client about the direction you are going in, but also help you refine your ideas. When you gather all the pictures, colors, and fonts into one area it can get the creative juices flowing and help you in your design process.
Takeaway 4: Typography
Typography is probably one of the most easily overlooked elements in design, and in my opinions has some of the biggest impact on the feel of a product, ad, or site. It is responsible for conveying the mood and feel of a piece as well as the actual information.
Takeaway 5: Rule of 7
The rule of seven is the theory that a potential customer will need to be exposed to your message at least 7 times before they will actually decide to buy your product. Though this was thought to be the case many years ago when, on average, we weren’t subjected to as many ads on a daily basis as we are now. Instead of 7, it’s thought to be closer to 77.